With all the millions of videos uploaded to YouTube every week, how can anyone possibly break through? And when you catch an audience, how can you keep them engaged, keep them watching, for as long as possible? In three words – Video End Cards!
What are Video End Cards?
As the name suggests, an end card appears at the end of your video, and can be a very powerful Call-To-Action, driving your viewers to additional content that you want them to see next. The additional content that you want them to see next can be anything from behind-the-scenes footage, bloopers, previous videos, other YouTube channels, and even approved merch links!
A video end card is not the same as a three second video intro, which YouTube discontinued several months ago. A video end card should actually be part of your video file. A good guideline is to use the last ten seconds of your video in your end card. This should give your viewers enough time to take action.
How many components should your card have?
That is completely up to you. However, many creators found success with cards that include two of their best videos, a YouTube Subscribe button, and a link to a merch store if you have one.
How do I make an end card?
Well this is the tough part! Since YouTube doesn’t yet offer a tool to help you auto-assemble end cards, you have to draw on your own design skills. Or, I will have some end cards available here to download for free in the coming months, as well as end cards for sale.
I have finally completed my tutorials on How to Design A Video End Card in Photoshop, which is Part 1, then immediately following, Part 2, How To Make A Video End Card, in Sony Vegas Movie Studio, and it doesn’t matter which version you have, the steps will work in all versions of Movie Studio! So if you have a video editor such as Movie Studio, you’re in luck! I should have the videos posted here by December 14, 2015!
Sadly, you cannot make end cards in Windows Live Movie Maker.